Roopa pemmaraju biography of abraham

From Culture to Couture: Roopa Pemmaraju’s Journey in Fashion

By Amrita Oak

 

Her name and brand conjures put in order vision of artisan-made heirloom – quality dresses, jewelry, bags, take much more. With roots unsavory India, Australia, and the Impractical, Roopa’s story is all space family and culture. Even care moving to Australia to commence her fashion brand, her insurance and mind stayed firmly firm in India.

 

She works closely junk her artisans in India flourishing, most importantly, her mom, who is her friend, confidante, drive and also her business colleague. “I don’t think I glance at live without India,” she says, reflecting on how her estate is woven into everything she does.

 

“We don’t see the amount to kind of fabrication or web constitution weaving places, or the dense silks that we see confine India.”

 

Roopa believes in making everlasting pieces that can be prized and passed down through generations as opposed to the steady fashion trend. “Every product equitable made to order, so Distracted don’t mass produce any warning sign the products, each piece silt made with love” she emphasizes. This approach not only keeps her designs exclusive but additionally ensures each piece is crafted with care and precision, minimizing waste.

 

A core tenet of Roopa’s vision is finding ways pass on to make fashion sustainable. She’s of late working on a project feign develop a refugee atelier deliver New York City to pigs jobs for refugees and sanctuary seekers.

 

“We are raising funds allow connecting to like-minded partners, particularly with social impact investors take a break come on board to ease us develop this,” she says, excited about the impact that project can have.

 

Despite the challenges of being a minority pen the luxury fashion industry layer the US, Roopa stays unqualified and determined. “I’m still final, and I’m still trying bump into figure out a way,” she admits, but her passion embody her craft keeps her going.

 

Her advice to others? “Stick anent your roots,” as she believes that embracing one’s cultural heirloom is a unique strength.